Mood Board / Reader Profile

This is my reader profile i developed for my target audience of my magazine both visually and word based to portrait my reader as broadly and effectivly as possible.

Audience research & Questionnaire

As you can see all people surveyed tend too buy magazines monthly as well as coming it at a price range of around £2 - £5, although due too the lack of people filling in the survey I opted for another approach, I would go out and qualitatively face too face survey of a sample of 20 people, and ask 3 simple questions.

1. Do you buy magazines monthly?

2. If you had to listen to either rock or pop music what would you pick?

3. Do you consider yourself in the common trend?

After analysising the results 16 / 20 people agreed to buying a magazine at least once a month giving a large 80%

Another unexpected 14 / 20 people said they would listen too rock music rather than pop giving another 70%

and finally i asked if you would consider yourself in the common trend and surprisingly only 3 / 20 people agreed giving a completely unexpected

15%

Contents Page Analysis

Overall you can see there minor differences in the magazines contents pages but as a whole the layout is very similar and they all use the same basic principles. They all have the heading that it is a contents page as well as the main features of the magazine with the corresponding page numbers. They all also have the date of the issue, but there are the minor differences too with I suppose are preferences to what magazine your reading and what audience they are targeted at. Mojo is very clean with just the one picture making up the background as well as the clean cut text showing the main features, the other two are almost cultured with information, appealing to the younger target audience as they feel they want the most for their money.